Bonnie & Saks

As a part of this strategic brand identity project we developed a secondary logo for the brand to complement the primary, creating a cohesive and versatile visual identity across various mediums and channels. We also mapped the customer journey, established brand and product communication guidelines, brand personality & tone of voice to have a consistent brand appeal. Our creative direction refined the brand’s dreamy storytelling and aesthetics for both online and offline platforms.

As a part of creative direction for the brand, we crafted visual storytelling through images & videos to convey the essence of Quiet Luxury.

Our goal was to transform bed linen – typically not a topic of discussion – into something sexy, desirable & aspirational. In short, something worth conversing about! We referenced across different industries and created cinematic visuals that tell a story. By elevating the experience of luxury beyond the product itself, we could make bed linen a coveted choice for a discerning