Khushboo Chugh

The launch collection was inspired by the dreamy floral aesthetics and motifs for the vibrant flock of bridesmaids at a wedding. The collection symbolizes fun, mystery and elegance of the wearer. Our brief was to create a film that showed off the different moods and personalities of the designs while tying it together to create an atmosphere of bold femininity and enchantment.

We orchestrated the launch campaign for Khushboo Chugh, a designer brand for bridesmaids, weaving a narrative that brought the “Celia, An Enchanted Floral Fantasy” collection to life. Through creative & art direction, we created an atmosphere of allure that resulted in this beautiful brand film. The campaign was designed to captivate the bridesmaids’ imagination & evoke desire, making the collection a must have for every bridesmaid seeking to embody a sense of magic & sophistication.