We crafted a visual identity for YEU Cosmetics that reflects the brand’s bold, confident & sophisticated personality.
Our work included defining visual guidelines, tone of voice, brand personality & consumer persona, alongside conducting market research & establishing communication standards. We also designed packaging for the brand with the intend to elevate the consumer experience across various touchpoints, ensuring maximum brand recall. The elements of the packaging were designed to keep the consumer engaged with the brand even after delivery & create a cohesive brand presence
